Your go-to-market, run for you.
Not software you have to operate. We run positioning, outbound, content and the social profiles that back them up — the whole go-to-market function, delivered as a service, with software doing the volume underneath.
Go-to-Market is DaxReach's service-as-a-software offer for SaaS founders: positioning, target lists, cold email, reply handling and social profiles run for you by a team, with software doing the volume underneath. You buy the outcome rather than another tool to operate.
Who it's for: SaaS founders and early teams who need a go-to-market function before they can justify hiring one.
Pricing for this service is published in full on the pricing page.
What this fixes
You bought the tools and still have nobody to run them.
This is the inverse of SaaS: you are buying the outcome, not the seat. We operate the stack — sequencing, copy, lists, deliverability, reporting — and you review the work rather than the dashboards.
Nobody can explain what you do in one sentence, including you.
Positioning comes first: who it is for, what it replaces, why now. Everything downstream — outbound copy, site messaging, profiles — is written from that one document rather than reinvented per channel.
Cold email that lands in spam, or in nobody's inbox.
Domains, mailboxes and warm-up are set up properly and ramped, sending is capped and rotated, and replies are handled. Deliverability is a running job, not a launch task.
Founders doing outbound between builds, badly and in bursts.
The work runs whether or not you had time this week, and the founder's time goes to the calls it produces rather than to the list building before them.
What's included
- Positioning and messaging — one document everything else is written from
- Ideal customer profile and target list building
- Cold email: domains, mailboxes, warm-up, sequencing and deliverability
- Reply handling and meeting booking
- Founder and company social profiles, kept active
- Site and landing page messaging aligned to the positioning
- Weekly pipeline reporting
What you end up with
- A written positioning document your whole team can sell from
- A running outbound motion with warmed domains and handled replies
- Weekly pipeline reporting you did not have to assemble
What it costs
The figure, what is included at it and what moves it are all set out on the pricing page — no form, no call required to see it.
Questions
- What is “service as a software”?
- Software you buy is something you then have to operate; the licence is the product and the work is still yours. Service as a software inverts that: you buy the outcome, and software is how the provider delivers it at a price a service alone could not reach. For go-to-market it means we run the positioning, the lists, the sending and the replies, and you review results instead of learning another tool.
- How does the 15% work?
- It applies to new revenue we can attribute to work we did — customers that came from opportunities we sourced. It is not a percentage of your total company revenue and it does not touch your existing customers. What counts as attributable is written into the agreement before the engagement starts, so neither side is interpreting it later.
- Do I need to buy any tools?
- No. Domains and mailboxes are bought for the engagement and stay in your name, and every account we create is yours to keep if we stop working together. You are not renting your own go-to-market back from us.
- Is this only for SaaS?
- It is built for SaaS founders and that is who it fits best — the motion assumes a product, a defined buyer and a sales conversation. Home service and property businesses are better served by AI Visibility, which is built around how those buyers actually search.
The other services
AI Visibility
Buyers ask ChatGPT, Perplexity and Gemini who to hire before they ask anyone else. AI Visibility is the work that gets your business named in that answer — and found on Google while you wait for it.
Read more →Fractional CMO
Someone senior owning the number, the plan and the team — running paid, go-to-market, AI visibility and reporting as one function, and sitting in your weekly meeting to answer for it.
Read more →For Marketing Agencies
Your clients are already asking why they don't show up in ChatGPT. You can answer that without hiring for it — resell our AI Visibility and Go-to-Market work under your own brand, or refer it and take a share.
Read more →Talk it through first.
A short call, no obligation — we will tell you plainly whether this is the right service for you, including when it is not.
Book a call