The GAS engine

Three ways buyers find you now — we run all three.

Search didn't die; it split. People still Google, but a fast-growing share now ask an AI first. Winning today means showing up in both places — and being the name the AI actually says back.

DaxReach runs three kinds of search optimisation as one system, called the GAS engine. Search (SEO) gets a business ranking on Google. Answer (AEO) structures its content so an AI assistant can lift and quote it accurately. Generative (GEO) builds the third-party signals an assistant checks before it recommends anyone by name. The three share most of their inputs, which is why they are run together rather than bought separately.

DaxReach optimizes your brand for ChatGPT, Perplexity, and Gemini — turning AI recommendations into a steady stream of high-intent organic leads.

SEO

Search — be findable

Rank on Google for what your buyers actually search: a page for each service and each city you serve, built to be found and to feed the AI answers.

AEO

Answer — be the answer

Structure your content so ChatGPT, Claude and Gemini can lift and quote you by name when someone asks who to hire — answer-first pages, real questions answered plainly.

GEO

Generative — be trusted

Reviews, a complete Google Business Profile and consistent listings everywhere — the third-party signals that make an AI confident enough to recommend you over a competitor.

Deepest playbooks in

RoofingSolarHVACPlumbingConstructionReal Estate

Not on the list? The engine is the same — the research, the pages and the questions we chase are rebuilt around how your buyers actually search. Tell us what you do.

See where you stand today.

Twenty minutes, no obligation. We will show you what ChatGPT, Perplexity and Gemini currently say about your business — and which of the three surfaces is actually costing you.

Before your leads dry upBook a demo