Solar is sold on trust. Earn it before the first call.
Solar buyers research for weeks and start out sceptical. We make your firm the one they find, verify and believe — on Google and in the answers ChatGPT, Claude and Gemini give.
An AI is shortlisting solar companies right now — without you in the room.
A homeowner weighing up solar is asking an AI whether it's worth it and who installs it. It names three companies. If your site isn't built for AI to read, yours isn't one of them.
- “is solar worth it”
- “best solar company near me”
- “how do solar companies get leads”
- “solar marketing agency”
The buyer prompts this page is built to win.
Best solar company in San Jose?
Your firm: not mentioned
Solar doesn't get found the way other trades do.
The industry's own sales tactics are your biggest obstacle
Years of aggressive door-knocking and overstated savings claims have left many homeowners assuming a solar pitch is a scam until proven otherwise. That changes what marketing has to do: the job isn't to create desire, it's to survive scrutiny. Verifiable licensing, real named reviews, plain pricing language and honest payback explanations do more here than persuasion ever will — and they're precisely the signals an AI assistant cross-checks before recommending anyone.
Incentives set the timing, so incentive questions come first
Federal and state incentives, utility rates and net-metering rules are usually what turn a vague interest into a decision — and they differ by state and change over time. Homeowners research those rules long before they search for an installer. A site that explains what applies in your service area, accurately and without overselling, meets the buyer at the start of the process instead of the end.
It's a long, comparison-heavy sale with a real payback question
Solar is a major purchase researched over weeks: payback period, equipment differences, roof suitability, and whether to buy, finance or lease. Each of those is a question people now put to an AI assistant. Answering them properly on your own site is what gets you cited during the research phase — and the firm that answered the question honestly is usually the one that gets the call.
What we run for solar companies
Trust-first content
Licensing, real reviews and plain pricing language that survives a sceptical homeowner's checking.
Incentive explainers
What applies in your service area, stated accurately — where buyers start their research.
Repair-or-replace-grade answers
Payback, financing, equipment and roof-suitability questions answered so assistants can quote you.
Google Business Profile + reviews
Complete, current and reviewed — the record AI checks before naming an installer.
Eight agents run it. One human signs it off.
Everything above is produced by the same engine: a Brand Memory holding what's true about your solar business, eight specialised agents working from it, and a person who approves each page before it reaches your site.
Solar marketing questions
How do solar companies get leads without door-knocking or buying shared leads? +
By being the company homeowners find when they start researching on their own. That means ranking for the incentive, cost and payback questions people ask first, keeping a complete Google Business Profile with genuine reviews, and being readable by AI assistants so you're named when someone asks who installs solar locally. Shared leads put you in a race with three other installers against a homeowner who is already defensive; inbound research traffic arrives warmer and costs nothing per lead once it's working.
How do I get my solar company recommended by ChatGPT or Gemini? +
Be verifiable. Assistants favour businesses with consistent details across the web, real recent reviews, clear licensing, and pages that answer buyer questions directly in extractable text. Given the industry's trust problem, honest and specific beats bold: overstated savings claims are exactly the kind of thing a careful buyer checks and disproves. Also confirm your content is server-rendered — the major AI crawlers don't run JavaScript, so script-loaded content may never be seen.
What content actually converts solar buyers? +
The unglamorous kind. Payback-period explanations for your area, what incentives currently apply and who qualifies, the difference between buying, financing and leasing, roof suitability, and what happens after installation. Buyers are trying to decide whether solar makes sense at all before they decide who installs it — the company that answers the first question honestly is well positioned for the second.
Why do solar leads take so long to close? +
Because it's a high-ticket purchase with a genuine payback calculation and an industry reputation problem attached. Homeowners compare several quotes, check credentials, and often pause to think. Marketing should support that timeline rather than fight it: content that answers the intermediate questions, a follow-up system that stays useful rather than pushy, and visibility that keeps you present across the weeks the decision actually takes.
How much does solar marketing cost? +
A flat from $800/mo, month-to-month — covering SEO, AEO/GEO, content and Google Business Profile management. Deliberately not priced per lead or as a share of installs: per-lead pricing is what pushes solar companies toward the shared, over-sold leads the industry already has a reputation problem with. Ad budgets stay in your own accounts and we never mark them up, so the visibility you build belongs to you.
We also run marketing for
Be the solar name AI gives out.
Book a free demo and we'll run the solar searches your buyers actually use — then show you who gets named today, and what it would take to make that you.
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