# Fractional CMO > A Fractional CMO is a senior marketing leader who owns your marketing plan, budget and reporting for a defined part of the week, instead of a full-time hire. At DaxReach they also run the delivery team and any agencies you already use, so one person answers for whether marketing works. **Who it's for:** Companies with marketing happening but nobody senior accountable for whether it works. **Canonical page:** https://daxreach.com/solutions/fractional-cmo **Provider:** DaxReach (https://daxreach.com) — United States ## What it is Someone senior owning the number, the plan and the team — running paid, go-to-market, AI visibility and reporting as one function, and sitting in your weekly meeting to answer for it. ## What this fixes ### Marketing is running but nobody owns the outcome. One person owns the plan, the budget and the reporting, and is in the room every week to be held to it. Agencies and freelancers report to them rather than to you. ### You cannot justify a six-figure marketing hire yet. You get the seniority on a fraction of the time and cost, with a team behind them rather than one person doing everything at half speed. ### Channels are run by different people who never speak. Paid, go-to-market and AI visibility run to one plan with one set of numbers, so spend moves toward what is working instead of being defended per channel. ### You find out something failed a quarter after it failed. Weekly meetings with the same numbers each time. Bad news arrives while it is still cheap. ## What's included - A named senior marketer owning the plan and the number - Weekly leadership meeting and monthly board-ready reporting - Paid advertising strategy and management - Go-to-market and outbound oversight - AI visibility and organic search - A delivery team behind the CMO — you are not buying one person's hours - Agency, freelancer and vendor management ## What you end up with - One marketing plan with one owner and one set of numbers - A weekly meeting where the reporting is the same every time - Channels that answer to a strategy rather than to separate vendors ## Pricing No list price is published for this service: it is quoted per engagement, because scope and team size differ too much between them for a single figure to be meaningful. How everything is priced is set out at https://daxreach.com/pricing Book a call: https://calendly.com/saif-daxreach/30min ## Frequently asked questions ### What does a fractional CMO actually do? Owns marketing strategy, budget and reporting, and is accountable for the result — the job a full-time CMO does, on a defined fraction of the week. In this engagement they also manage the delivery team and any agencies you already use, so there is a single person answering for whether marketing is working. ### How much does it cost? It depends on scope, the size of the team behind the engagement and how much of the week you need — enough that publishing one number would mislead more people than it helped. We size it on a call and put it in writing before anything starts. ### How is this different from hiring an agency? An agency runs a channel and reports on that channel. A fractional CMO owns the outcome across all of them, including the agencies — so the person telling you whether the spend is working is not the same person being paid to spend it. ### Can you run the other services too? Yes, and usually that is the point. AI Visibility and Go-to-Market run underneath the CMO engagement rather than being bought separately, so there is one plan instead of three vendors with three opinions. ## The other DaxReach services - [AI Visibility](https://daxreach.com/solutions/ai-visibility) — US home service and property businesses — roofing, solar, HVAC, plumbing, construction and real estate. - [Go-to-Market (Service as a Software)](https://daxreach.com/solutions/go-to-market) — SaaS founders and early teams who need a go-to-market function before they can justify hiring one. - [For Marketing Agencies](https://daxreach.com/solutions/marketing-agencies) — Marketing, web and creative agencies with US home service, property or B2B clients asking for AI search and outbound. --- DaxReach sells marketing only. It does not provide bookkeeping, tax, accounting, payroll, fractional CFO/COO, HR or software-development services — those belong to DaxHive, a separate company. DaxReach is early-stage and publishes no client results, testimonials or case studies, because it has none to show yet.